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English 101

Provide sound logic and evidence for your business proposition, and show that it is feasible and

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At the beginning of your summary, give a short introduction about the company – its scope of
business, competitive advantages and global footprints.
Relating to your previous environmental analysis, show more detailed information about the
country that is supporting your business proposition. E.g. specific statistics on a particular
industry or customer segment in this country.
Provide sound logic and evidence for your business proposition, and show that it is feasible and
profitable, using your research and analysis. E.g. a rough cost analysis, expected return to
investment, or revenue/profit calculation
 Analyze a few possible challenges facing the business and briefly propose your solutions.
 When analyzing for your proposition, focus more on the chosen country, and less on the
company. Explain more WHY the company should enter this country, and less on HOW
Clearly state what this new business proposition is, specifying foreign market entry mode (e.g.
exporting, franchising, etc.). A one-page summary of your international expansion proposition It should include basic information regarding the company and country you choose, a short company introduction, what type of business operation (entry mode) do you suggest, and why there is a match between what the company needs and what the country has.
Comments from Customer
more details for the writer
During your research and analysis of the country’s environment, one or more aspects might stand
out to you as promising business opportunities. For example, you chose Cyprus and you found
that it is a great tourist destination for its beautiful coasts.
 Propose that an existing US company establish a new business operation in this country—by
exporting, importing, foreign direct investment (FDI), franchising, licensing, or any other kind of
practice.
 This company should not be a new company supposedly created by you, nor should it be
currently doing business in this country already.

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