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Public Relations (PR)

only need writing the evaluation part. Abies is a fictitious rent agency. There

only need writing the evaluation part. Abies is a fictitious rent agency. There is an apartment in Washington DC that wants to rent to students to improve its popularity. This PR plan is to improve the popularity of Abies. We need to do an evaluation for this plan. The data is virtual data.

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Public Relations (PR)

You only have to finish the part labeled Siqi Luo, but please read what the othe

You only have to finish the part labeled Siqi Luo, but please read what the other members wrote carefully for reference before doing so.
I will paste the instruction and supporting materials under each part in the document. please read carefully

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Public Relations (PR)

what is RFP? https://www.walkersands.com/resources/what-is-an-rfp-how-to-find-th

what is RFP?
https://www.walkersands.com/resources/what-is-an-rfp-how-to-find-the-right-pr-firm-with-a-request-for-proposal/
https://www.pandadoc.com/blog/request-for-proposal/

10 Best Practices for PR Firm RFPs


Objectives of Marketing Plan:
Detail the objectives of the marketing plan based on what you read in this RFP and what you learned from your discovery interview.
Research:
The initial phase of your marketing plan should feature the research your group conducted:
• Primary Research: Conduct interviews/surveys with the target consumers (hot sauce users and
condiment users – why would they purchase, what would get them to switch from their current
brand, what do they like about their current brand, etc?)
• Secondary Research (conduct competitor research, social media listening, earned media
coverage audit, research on the target audience – purchase habits, etc.)
• Social and earned media analysis: Research how consumers talk about the brand on social
media and how editorial media have covered the brand.
• NOTE: There is no limit to how much research you can conduct.
Primary/Secondary Target Consumers:
Delve deep into the target audience. Using your own primary (online survey, one-on-one interviews, etc) and secondary research techniques (online research, etc), describe the primary consumer – do they drink coffee, do they drink cold brew, do they shop online, do they purchase coffee products online, what content are they consuming on social media, who influences their purchasing decisions, do they follow brands online, what brands engage them effectively and why, what are challenges, how does De La Viuda overcome these challenges, etc)
Brand Positioning:
• Conduct your own research about the brand. Detail how the brand is not just positioned by De
La Viuda on their website, owned media channels and any other marketing, but how do
consumers discuss the brand on social media, what do online reviews say about the brand
• SWOT Analysis: Provide your own De La Viuda SWOT analysis based on your primary and secondary research – Strengths, Weaknesses, Opportunities, Threats – that influence your
recommendations
De La Viuda Social Channels:
Website: https://www.delaviudahotsauce.com/#intro Instagram: https://www.instagram.com/delaviudahotsauce/ TikTok: https://www.tiktok.com/@delaviudahotsauce Facebook: https://www.facebook.com/delaviudahotsauce
Brand Spot:
The Art of Spice: https://vimeo.com/643997296

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Public Relations (PR)

Discuss the ways that Issues Management can prepare an organization to handle Ri

Discuss the ways that Issues Management can prepare an organization to handle Risk Management. How are these two types of Information Management similar? How are they different?

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Public Relations (PR)

We are going to review how the pros at the New York Times use data and data visu

We are going to review how the pros at the New York Times use data and data visualization to supplement their storytelling. Visit the New York Times 2021 Year in Visual Stories and Graphics OR see the Additional materials column. (https://www.nytimes.com/interactive/2021/12/29/us/2021-year-in-graphics.html)
Pick a story that interests you visually and topically to analyze.
Your analysis should include the following which will demonstrate your understanding of how research is gathered, aggregated and shared.
RESEARCH METHODS: Give a brief summary of the type of research they used for the story. Did they use qualitative, observational, quantitative? Use the terms we used to describe different types of studies. If it’s not readily available, you can surmise (I think that based on the data they used x method).
DATA VISUALS USED: Use the graph type terms found in your online cheat sheet. Impress me with your knowledge of a matteo vs line graph.
STORY HIGHLIGHT: Take a look at the infographic and give me 1-2 sentences that sum up that are showing.
GRADE THE PRO: What makes this visual so powerful or what could they do better to get their point across. Provide 2-3 sentences about how they visualized the data to make a better story.

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Public Relations (PR)

Explain why readers would be interested in or could benefit from each story idea.

Your task
You are the public relations director for a pediatrician’s office. The doctor you work with is often called upon by local media to talk about children’s health issues.
Summer is coming up, and you’re proactively looking for some story ideas you could pitch to the Dallas Morning News.
For this discussion, identify FIVE newsworthy story topics that would suit your doctor’s expertise, coincide with the season and be relevant to readers of the Dallas Morning News. Explain why readers would be interested in or could benefit from each story idea. Give details! Do not provide ideas for special events or activities done by the doctor’s office. (For example, you wouldn’t propose a story about the doctor’s office providing free sunscreen samples.)
Remember, these stories must pertain to the summer months (June -mid August). Story ideas that can be considered year-round will not be accepted. You do not have to write these stories. I am interested solely in the story ideas and why they’re a good fit for that particular time period.

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Public Relations (PR)

Do not provide ideas for special events or activities done by the doctor’s office.

Your task
You are the public relations director for a pediatrician’s office. The doctor you work with is often called upon by local media to talk about children’s health issues.
Summer is coming up, and you’re proactively looking for some story ideas you could pitch to the Dallas Morning News.
For this discussion, identify FIVE newsworthy story topics that would suit your doctor’s expertise, coincide with the season and be relevant to readers of the Dallas Morning News. Explain why readers would be interested in or could benefit from each story idea. Give details! Do not provide ideas for special events or activities done by the doctor’s office. (For example, you wouldn’t propose a story about the doctor’s office providing free sunscreen samples.)
Remember, these stories must pertain to the summer months (June -mid August). Story ideas that can be considered year-round will not be accepted. You do not have to write these stories. I am interested solely in the story ideas and why they’re a good fit for that particular time period.

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Public Relations (PR)

This video can be found on youtube

Public health 101 is the name of the book
Video
APHA: This is Public Health: Cause and Effect
This video can be found on youtube

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Public Relations (PR)

Listed below are the guidelines/instructions for introspection paper #2:

In March 2020, when we first started working, learning and socializing remotely due to the pandemic, I wrote an opinion column which was published by NJ.com and the Sunday Newark Star Ledger. Please read here: https://www.nj.com/opinion/2020/03/covid-19-will-speed-up-how-gen-z-transforms-the-world.html (Links to an external site.)
In the column, I wrote, “There is no better time than right now, in the midst of a global health crisis, for corporations to demonstrate their purpose.”
Shortly after, in an interview I conducted with AdWeek in response to the coronavirus, I was quoted saying, “We’re going to start seeing certain brands and media companies and others stepping up and taking a more purposeful approach and putting aside profits for the moment and prioritizing purpose.”
In another article in Forbes, I was quoted saying, “Consumers are looking for companies during the world health crisis that are prioritizing purpose over profits,” says Mark Beal, an assistant professor at Rutgers University — New Brunswick (Links to an external site.). “They want to see actions, marketing and messaging that are responsible, relevant, timely and purposeful. In other words, they want to see actions and messages from companies that communicate a higher purpose at this time and deliver a service or product that will benefit individuals, communities and the greater society.”
Raja Rajamannar, the Chief Marketing Officer of Mastercard recently stated that, “There are times when you want to sell. This is not a time when you want to sell. This is the time to serve.”
Today, following the arrival of the pandemic in 2020 and the Black Lives Matter awakening, companies and brands realize they must market with purpose now and in the future. We saw brands act purposefully in response to the war in Ukraine. In 2021, Ad Age published a 15-page article on this topic titled, Brands As Citizens, in which they quoted me and my research. I have attached the PDF to Week #8 in Canvas.
The Assignment: Please read the published 15-page Ad Age report, Brands as Citizens (I have placed a PDF copy in Week #8) and conduct additional research and review how companies and brands are responding from a marketing and messaging perspective in response to COVID-19, Black Lives Matter and other societal issues. How are they responding in a purposeful manner as per the excerpt from my interviews above and the Mastercard CMO quote?
Select just ONE brand that you believe is acting and marketing in a purposeful manner and detail exactly what they are doing in response to this health crisis. As you detail how they are marketing with purpose, elaborate how they are doing it via the PESO Model (Paid Media, Earned Media, Shared Media, Owned Media).
Apply some analysis and propose one additional recommendation that this company/brand could be executing to make their purposeful marketing even more effective and successful
In other words, explain their purposeful marketing and what they are doing on their social media channels, with their paid advertising, perhaps leveraging social media influencers and what kind of earned/editorial media it is generating. Bring this to life with live links and visuals of tweets/posts, etc.
NOTE: I have already conducted research and have provided many sources for you in Week #8 on Canvas.
Listed below are the guidelines/instructions for Introspection Paper #2:
– Your paper should be approximately 1,000 words (no more than 1,100 words and no less than 900 words)
– Your paper should be single spaced, with a double space between paragraphs and NO tabs or indentations at the start of paragraphs
– Your name, a title/headline and submission date should be typed at the top of the page. You do NOT need to create a cover page
– Your paper should be typo-free and error-free including correct spelling, sentence structure and punctuation
– You should utilize at least five (5) sources and list all sources at the end of the paper using APA Style
– Your paper should be well organized and have a logical introduction and conclusion
– Your conclusion should provide your analysis including how the company/brand you selected could even have even more impact and success with their purposeful marketing
– You can go above and beyond and interview by phone a current marketing, advertising, public relations, social media executive to learn of their point-of-view and quote them in your paper

Categories
Public Relations (PR)

How do those different communities intersect with one another to help form and inform your identity? or 2) the charter of rights and freedoms and charter challenges

Critical reflection Exercise( see details in the attached)
Examples …The topic could be anything from :
1) Thinking about Communities & Intersectionality (e.g. Race, Class, Ethnicity, Sexual Identity and Disability) Think about what it means to you to be a member of a community. What communities are you part of? How do those different communities intersect with one another to help form and inform your identity?
or 2) The Charter of Rights and Freedoms and Charter Challenges
or 3) The Law & Social Movements: Equality, Discrimination & LGBTQ+ Rights
and any other social examples that align with communities and public law in Canada.
Required readings for 1:
Kimberlee Crenshaw, “Demarginalizing the Intersection of Race and Sex: A Black Feminist Critique of Antidiscrimination Doctrine, Feminist Theory and Antiracist Politics”, for download: https://chicagounbound.uchicago.edu/cgi/viewcontent.cgi?article=1052&context=uclf
An Introduction to Women, Gender, Sexuality Studies: Grounding Theoretical Frameworks and Concepts, “Conceptualizing Structures of Power”: online: http://openbooks.library.umass.edu/introwgss/chapter/conceptualizing-structures-of-power
Judith Butler, “Your Behaviour Creates Your Gender”, online: https://www.youtube.com/watch?v=Bo7o2LYATDc&pp=QAA%3
Philosophy Tube, “What is Gender”, online: https://www.youtube.com/watch?time_continue=19&v=seUVb7gbrTY&feature=emb_title
Eliana Pipes, “Race, Ethnicity, Nationality and Jellybeans”, online:
or 2) The Charter of Rights and Freedoms and Charter Challenges
Required readings for 2 :
Ian Greene, The Charter of Rights and Freedoms: 30+ Years of the Decisions that Shape Canadian Life (2014), Chapter 2, “The Charter” (excerpt on pages 65-86) (will be posted on eClass)
Fairlie & Sworden, Chapter 7, “Civil Liberties” (excerpt on pages 214-224)
McColl, M. A., Bond, R., Shannon, D. W., & Shortt, C. (2016). “People with Disabilities and the Charter: Disability Rights at the Supreme Court of Canada Under the Charter of Rights and Freedoms” Canadian Journal of Disability Studies, 5(1), 183–210, online: https://doi.org/10.15353/cjds.v5i1.251
Charter: https://laws-lois.justice.gc.ca/PDF/CONST_TRD.pdf
or 3) The Law & Social Movements: Equality, Discrimination & LGBTQ+ Rights
Required readings for 3
Jonnette Watson Hamilton, “Cautious Optimism: Fraser v Canada (Attorney General)”, link here: https://journals.library.ualberta.ca/constitutional_forum/index.php/constitutional_forum/article/view/29418/21413
Fay Faraday, “The Elephant in the Room and Straw Men on Fire”, link here: https://journals.library.ualberta.ca/constitutional_forum/index.php/constitutional_forum/article/view/29419/21414
Miriam Smith, “Federalism, courts and LGBTQ policy in Canada”.
and/or any other social examples that align with communities and public law in Canada.